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The Business of Self-Publishing (self publishing) Self-publishing has become a common practice for many writers. Writers’ reasons for self-publishing are varied, but it is commonly known that many writers want the accolades of having published work, no matter who publishes it. The freedom and business aspects of publishing work independently are desirable to many writers. A self-published writer is one who is in control of every aspect of their published work. The term self-publishing is defined as the publishing of books and other media by the authors of those works, instead of being established by third-party publishers. The advancement of technology has caused an increase in the self-publishers world, but it still only represents a small percentage of the publishing industry in terms of sales. The proliferation of media channels and web logging has contributed to the increase in self-publishers. The business of publishing books and other media independently is one that is unique and different from any other business. The most distinguishing characteristic of self-publishing is the absence of a traditional publisher. The author of the content takes on the role of the traditional publisher. The author is given editorial control of the content, arranging for printing, marketing the material, and distributing the material to consumers and retailers. The published books may be printed on demand with no inventory, which places a large amount of financial risk for the venue on the author’s shoulders. Many self-published authors end up subsidizing their work rather than making money from it. Digital printing technology has made it possible for the self-publishing concept to become mainstream in digital photo book printing. Self-publishers are able to get individually printed photo books from firms like Apple’s iPhoto, FotoInsight, Snapfish, and Printing-1. The motives for publishing work independently are varied, and there are numerous reasons for choosing to self-publish. One common reason is that the work of the author is not of interest to the commercial publisher, and otherwise not marketable. Some other common reasons for self publishing include an author’s preference to retain complete editorial control over content. Many writers are unwilling to compromise when it comes to the editing of their work, and some prefer to have their work presented “as is.” Writers may also be denied publication because they are unknown and don’t have a substantial resume. Self-publishing may also be an alternative for writers who have written material on a popular topic but that is only of interest in a small geographic area. Topics that address an obscure topic in which few people are interested may also be denied publication by commercial publishers. Writers of controversial works may also choose to self-publish, as many traditional publishers refuse to work with controversial writings. There are also some authors choose self-publishing because they want a larger percentage return from retail sales. Whatever the reason for self-publishing, authors should know that there is extensive work required in publishing a book alone. Publishing alone involves a long list of tasks, which include prepublication and publication. Prepublication includes editing or obtaining editing for the manuscript, proofreading, establishing yourself as a legal retail business, and obtaining an ISBN “Cataloging in Publication” number. The publication process involves formatting the manuscript, providing front matter and back matter, and providing cover art for the front and back covers and the spine of the book. Self-publishers must also obtain printing quotes, determine how the manuscript will be delivered to the printer, and pay for printing and delivery of finished books. Self-publishing is a business that many writers prefer to avoid, but for others it may be the only way to have the work printed and available to the public.

Networking Know-How: How to Get Through to the Busiest of People When you are job hunting, sometimes the most frustrating part is just getting your foot through the door to let the right people know that you are out there and available for work. Companies can be like members-only clubs; they tend to be a little distrustful of cold callers and most executives advise their assistants to run interference for them on the phone so they do not get stuck having a protracted conversation with someone they just aren’t interested in doing business with. The thing is that to get an interview, these people can be the very same people you need to talk to. How do you get these busy people to clear some time off in their busy schedule to speak to you? First things first – you have to get the right attitude. If you want busy people to make time to talk to you, you have to present yourself in a way that makes them feel like you are worth the time investment. The trick here is that you have to do this by phone, and often, you have to first convince an operator or personal assistant that your call is one worth putting through to the boss. Your phone etiquette and vocal confidence will be the key here. Consider you basic phone manners first. Instead of launching right into what you want, respond to the greeting of the person who answers the phone with a hello of your own. Animate your voice and always remember that simply saying “please” and “thank you” can go a long way. Be the kind of caller that you would want to talk to if your job was answering the phone all day. People will respond to your positive attitude with a positive attitude of their own. Next, consider your confidence level on the phone. Do you tend to get tongue-tied and stumble over your words? That kind of delivery from you will set all the warning bells ringing on the other end of the phone, and you will find the person with whom you wish to speak always “out of the office.” Instead, work on sounding like you are confident that it is a forgone conclusion that you will get to speak that busy person you want to talk to. Be confident that what you have to say is something that is worth hearing. It may help to write out a framework of what you will say and practice a few times so you sound relaxed and composed when you make that call. Once your attitude is right to make the call, you can then employ a few tricks of the trade for getting through to those busy people. Instead of giving away too much up front, start your call by asking if the person with whom you need to speak is in. If the answer is yes, then you can remove on potential “excuse” for not putting your call through. If your call can’t be taken at that time, skip the message. Let the PA or operator know that you will call back again. That way you have a legitimate reason to keep calling. Of course, you might have to keep calling and calling, and that assistant might start knowing the sound of your voice. If you keep speaking to the same person, it’s time to open up with some person details. Let them know your name, why you’re calling, and if someone referred you, who that person is. Developing that personal relationship can help you get your call through to the boss. Last but not least, don’t give up. Busy people are, well, busy, and not necessarily avoiding your call. Persistence pays off, so keep on calling until you get through.

Assistance on Filling Out those Online Forms for the Free Stuff So, you’ve found a great freebie online, or a free trial of some service you have been wondering about, but the form you have to fill out has left you scratching your head. Sometimes the paperwork involved in getting some free stuff can seem a bit like applying for a mortgage or filling out your life insurance policy, and in fact, many people decide the freebie isn’t worth it after all when they’re facing down an intimidating form to fill out. The good news is that you don’t have to miss out on the free stuff just because the form leaves you a little perplexed. This guide will walk you through filling out these online applications, even if this is your first trip around the Internet. Once you get the hang of things, you’ll be filling out these forms in no time at all. First things first: once you have the form open on the screen in front of you, you have to move your mouse so that the cursor sits in the very first empty space on the form, and then click the mouse once. Some forms will automatically place your cursor there when you open them, but if you are not sure, moving the mouse there and clicking won’t hurt anything at all. All you have to do now is start typing, filling in the information they ask for in that field. Filling out the form the entire form is merely a repetition of this process. Of course, you have to be able to move between the fields easily so you can fill in the rest of the form. On some online forms, the cursor will move automatically when you have finished filling in a field, which makes life easy on you, but others do not. To manually move between fields, all you have to do is either hit the “tab” key on your keyboard or use your mouse to move the cursor to the next field, just like you did to start typing in the first field. Hitting “enter” may seem like a natural thing to do, and while it can work on some forms, other forms will submit themselves when you hit enter, meaning you will have submitted a blank form. It is best to stick to “tab” or your mouse to be on the safe side. This technique should allow you to navigate a freebie form fairly easily. There are a few other things you may see on a form that you have to know how to handle. You may be asked to “check” a box or indicate in a little circle (called a radio button) that you accept the company’s privacy policy or some other thing. To do this, all you have to do is move your cursor over the box or circle and click – the check or the dot will then appear. This can also be handy when forms ask for a billing address and a shipping address - if they are the same, you can tick a box stating so and avoid having to type the same thing twice. If a form has several pages, be careful to save your changes for every page as you move along. Usually there will be a button to click at the bottom of the page that allows you to save the work you have done. Especially long forms usually have some kind of side navigation that lets you skip around from section to section instead of moving through the form systematically – this can be helpful if you need to find some info for one section, but want to take care of all of the other work first. Most forms are reasonably user friendly and contain info to walk you through the process. If you get stuck, look for a help icon on the page – this info should clear up any questions you may have.